As we approached go live, we realised that we needed a name for this new desktop service. It didn’t seem right just to call it “The Windows 7 Desktop”, as the anytime, anywhere, centralised approach we have taken offers so much more than the traditional name implies. Also, although the technical solution currently provides a Windows 7 experience with Office 2010, it has the flexibility to move to newer versions much easier than a traditional desktop. New versions of both Windows and Office are always on the horizon and so we want a name which also has the same flexibility as the underlying solution. The obvious choices would be things like Remote Desktop and Virtual Desktop but these terms may not be known by everyone. Then there are the technical acronyms; VDI and RDS, which are just horrible.
In the end we decided to go for, University of Lincoln Cloud Desktop, as we felt if both captured the features of the service and our aspirations for the future. Also, the cloud concept is one that many people already understand and can easily relate to. To go with the name we wanted a fresh, clean brand which embodies our new modern, streamlined desktop. I hope you like it.
Following a visit from the logo police, the graphic for the Cloud Desktop has been revised to fully comply with the logo usage guidelines by including all the required text. Now you can enjoy the challenge of reading the motto. 😉
Wrist slap time…
The text must be used with the logo.
Please see the guidelines at http://www.lincoln.ac.uk/identity
“The University of Lincoln wording will always either be underneath or alongside the Crest. ”
Also you are using the wrong logo!
Contact me if you are not sure.
Chris.
Like the logo! Although you’ll probably get into trouble from Marketing for not including the words “University of Lincoln”.
Thanks. I think I am playing by the rules; “If the resolution is so low as to render the text illegible, it may be discarded”.
We’ve been backwards and forwards with Marketing over this, the rule there applies to the motto on the crest but not to the words “University of Lincoln” itself. They’d argue you could put the text to the right hand side.
Personally I’m all in favour of ditching unnecessary text, so let’s see how it plays out!